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Cadillac / LYRIQ 2025
Information
A director-led social campaign for the Cadillac LYRIQ featuring Fernanda Ramirez, exploring modern performance through a cultural lens. Precision, movement, and restrained luxury positioned Cadillac within a new generation of taste, generating over 330K organic views.
Credits
- DirectorGabe Zack
- Production CompanyS-1 Studios
- ProducerGinger Page
- Production ManagerJaclyn Paige Guse
- Associate ProducerMatija Gabrilo
- TalentFernanda Ramirez, Michelle Desjardins
- Director of PhotographyNick Shahfazlollahi
- 1st ACJeremy Cen
- Production AssistantYoung Confucius
- EditorCameron Mackenzie
- ColourJoão Homem
- Shot on LocationEllipsis
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Cadillac Canada & GM